Executive Arts
Executive Strategy Mapping
Executive Strategy Mapping at Executive Arts
Introduction to Executive Strategy Mapping
At Executive Arts, our approach to visual strategy and mapping is encapsulated in the phrase "Executive Strategy Mapping." This methodology is not merely about creating visual representations of plans; it is an entire transition framework designed to guide transformative conversations, executive decision-making, and organisational change.
Unlike conventional mapping, which often involves pictorial storytelling, our approach also includes storytelling. We construct and refine strategic insights through dialogue, structured frameworks, and transition tools that aid in navigating complexity, change, and uncertainty.
The Philosophy Behind Executive Strategy Mapping
The foundation of Executive Strategy Mapping lies in the belief that navigating change is not just a linear process of implementing new strategies but a transformative journey. Every organisation, leader, and team faces inevitable shifts—driven by internal ambitions, external market forces, or unpredictable circumstances.
Our approach is rooted in three core principles:
Mapping is a Tool for a journey, Not a Picture – Our strategy maps serve as verbal frameworks that provide structured ways of thinking, allowing executives to navigate change without reliance on static images.
Storytelling is Verbal – We develop and refine strategic insights through conversation, dialogue, and shared narratives, ensuring that every stakeholder actively participates in shaping the path forward.
Change is a Process of Transition – Strategy is not a one-time event but a cycle of letting go, reinventing, and committing. Our methodology equips leaders to make wise choices amidst uncertainty by helping them see where they stand in the change process.
The Key Frameworks Used in Executive Strategy Mapping
At Executive Arts, our Executive Strategy Mapping process integrates five key frameworks—each serving as a reference tool that helps leaders and teams understand, articulate, and navigate their strategic journeys.
1. The Insight Cycle
This is the entry point into our strategy mapping approach. The Insight Cycle helps executives and teams analyse the four essential domains that influence strategy and change:
● Situation – The objective conditions defining where you are now.
● Mind – The assumptions, beliefs, and mental models influencing decision-making.
● Influence – The external forces shaping outcomes, including market trends, competitors, and regulatory factors.
● Behaviour – The actions taken in response to the situation, often shaped by underlying mindsets and influences.
By working through this cycle, leaders gain clarity on what needs to change, why it needs to change, and how they can take strategic action.
2. Stucco – Breaking Out of Stagnation
Stucco is our problem-solving framework, used when an organisation or executive feels stuck—no matter what actions they take, things remain messy, unresolved, or ineffective.
Through the Stucco process, we:
● Identify the root causes of a problem.
● Examine the influences and forces contributing to the situation.
● Challenge the mental models that may be preventing forward momentum.
● Design experiments and interventions that break the negative cycle.
This approach is particularly useful when previous strategic plans have failed to produce desired results.
3. Implemento – Turning Uncertainty into Strategic Action
Executives often struggle with making decisions amidst uncertainty. Implemento is our framework for designing action even when the future is unclear.
Implemento helps teams:
● Define the best possible outcomes and the worst possible risks.
● Identify actions to enhance success and actions to mitigate failure.
● Build a structured plan that adapts dynamically as new information emerges.
By following the Implemento process, organisations create a strategy that is both deliberate and adaptive, allowing for learning through action.
4. Impacto – Enrolling Stakeholders in Strategic Change
Many strategic initiatives fail due to a lack of stakeholder buy-in. Impacto is our methodology for crafting a compelling strategic narrative that gains support from executives, teams, and external partners.
Impacto provides a structured way to communicate:
● Purpose – Why this change matters.
● Urgency – Why it needs to happen now.
● Destination – What the successful outcome looks like.
● Success Path – How we will get there.
● Commitment – What actions are needed from all stakeholders.
This approach ensures that strategic change is not just a leadership directive but a shared commitment across the organisation.
5. TransforMAP – The Human Journey of Change
At the heart of Executive Strategy Mapping is the recognition that strategy is a human process, requiring people to navigate transitions in mindset, identity, and commitment.
TransforMAP outlines three voices of change:
● Ending – The challenges of letting go of the past.
● Reinvention – The process of exploring new possibilities.
● Commitment – The discipline and focus needed to execute the new strategy.
By understanding where individuals and teams are in this journey, executives can lead with empathy, clarity, and confidence, ensuring that strategy implementation is both effective and sustainable.
How Executive Strategy Mapping Transforms Leadership
Our approach to Executive Strategy Mapping is not just about planning—it is about leading with confidence in uncertain times. Through our frameworks, executives gain:
✅ Clarity on Strategic Direction – Understanding the forces shaping their organisation and how to respond effectively.
✅ Confidence in Decision-Making – Making better, faster decisions by using structured verbal mapping instead of vague discussions.
✅ A Systematic Approach to Change – Ensuring that strategy is not just a plan on paper but a living, evolving process.
✅ Stronger Team Alignment – Enrolling key stakeholders through meaningful, structured conversations, ensuring commitment rather than compliance.
✅ The Ability to Navigate Uncertainty – Recognising that strategic clarity emerges through structured inquiry, not through rigid forecasting.
Conclusion: A New Approach to Strategy
At Executive Arts, we believe that strategy is not a static document—it is a living process of adaptation, insight, and leadership. Our Executive Strategy Mapping approach provides the transformational tools necessary to turn complexity into clarity, inertia into momentum, and uncertainty into opportunity.
If your organisation is navigating change, seeking stronger alignment, or facing complex strategic decisions, Executive Strategy Mapping will provide the insights and frameworks you need to move forward with confidence.
Learn More
To explore how Executive Strategy Mapping can transform your organisation, contact us today.
Let's move beyond strategy as a plan and embrace strategy as a conversation, a process, and a path to transformation.