The 'Executive' in Executive Arts refers to the character within each of us who has the ability to choose a new path for our self. We might call it our will, our inner leader, guide or other appellation.
In industry where Jim spent his career, it is the executive level where the strategic decisions are formed, made and directed. Good executives are called on to break corporate habits, take the bet on new technology or markets, make the call, restructure, and inspire the population of managers and workers to abandon some or much of what they know how to do and set off on an uncertain, unfolding course, with not much certitude.
So it is in ourselves.